![]() The ice cream also contains erythritol, a no-calorie sugar alcohol which adds texture. Halo Top cuts out sugar and sweetens with stevia, a sweetener from a leafy shrub used increasingly in everything from “sugar” cubes to fizzy drinks. ![]() This means consumers can scoff a whole tub of caramel macchiato or pancakes and waffles ice-cream for the calorific equivalent of a chicken sandwich. The calorie count is displayed in big numbers at the centre of its gold-rimmed, Instagram-friendly packs, which also highlight its protein content. Halo Top’s big selling point is that a whole tub contains 280-360 calories - roughly a third of an equivalent pint of Ben & Jerry’s or Nestlé’s Häagen-Dazs. “So it’s been a lot of holding on to the bucking mustang or whatever the metaphor is there.” “I’m not sure a food company has grown faster in recent history,” says Mr Woolverton. ![]() That rate of growth is enough to make multinational food producers choke, given annual sales growth was languishing at an average of 2-3 per cent last year. The reason for all the interest is that Halo Top sales grew 2,500 per cent year-on-year in 2016 it has taken a 5 per cent scoop of the US ice-cream market within two years. Unilever considered paying $2bn for the five-year-old company, according a New York Post report this month. Asked whether Unilever has tried to acquire the low-sugar, high-protein brand that has enjoyed explosive growth in the US, he sighs: “I think we’ve been approached by every major player and every private equity firm in the US, to be honest with you.” Justin Woolverton, the founder of Halo Top ice-cream, has heard the question before. Over the summer of 2017, it also became the best-selling ice cream in America, beating big names like Ben & Jerry's and Häagen-Dazs. Time magazine named it one of the best inventions of the year. Halo Top Creamery The Healthy Ice Cream from CaliforniaĬan ice cream ever be healthy? Halo Top Creamery is attracting more ice cream lovers with a promise of lower calories and less guilt.
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